Affordable Discount Shopping in Gainesville, GA: Fashion, Decor & More

Switch It Up, nestled in the heart of Gainesville, Georgia, stands as a beacon of affordable quality. Offering a plethora of overstock goods—including fashion, footwear, and kitchenware—this discount retail store is a local favorite. With new shipments twice weekly, variety abounds, ensuring fresh finds for every budget. Connect with us for an unparalleled shopping experience. Reach us at (678) 450-0140 to learn more.

Elevate Your Life With Quality Shopping and Personal Development

Embracing both retail and personal growth, Switch It Up offers more than just shopping. Our unique services, like leadership training and artist demos, enrich lives and inspire connection. Experience quality and affordability, while engaging with initiatives that foster personal development. Benefit from our commitment to community excellence and let us help you thrive. Discover the value behind every product and service.

A Journey Rooted in Family Values and Community Engagement

Born from a desire to serve Gainesville community since 2016, Switch It Up is a testament to family values and inclusivity. This female-owned discount store thrives on bringing affordable, diverse products to local residents. With a commitment to fostering community ties and supporting personal journeys, our story is intimately woven with that of our customers. Join us in this ongoing narrative of value-driven retail excellence.

Misty Hawkins | Owner

Misty Hawkins founded Switch It Up with a passion for creating community impact through affordability and choice. As a Gainesville local, Misty prides herself on supporting her neighbors by offering quality goods at prices everyone can enjoy. Her leadership is grounded in inclusivity and fostering personal growth, making Switch It Up more than just a shopping destination—it's a conduit for connection and community development.